Display, Video, Mobile
Video traffic
– Pre-roll, mid-roll, post-roll
– VAST and VPAID tags
– Video interstitial (w/ autoplay)
Mobile traffic
– Smartphone (e.g. iPhone, Samsung)
– Tablet (e.g. iPad, Nexus 7)
– Target GSM provider, Wifi, etc.
– Ads in apps (e.g. Angry Birds)
Display traffic
– Banner (incl. non-IAB standards)
– Pop under and Interstitial
– High volume and international traffic